SHIPPED · 2024
BEST BUY CONNECT · LEADERSHIP TOOLS
Designing a coaching dashboard for Best Buy store leaders
I designed a dashboard that showed who was receiving coaching, where gaps remained, and which leaders needed to act next.
Context
Best Buy Connect · internal employee platform
My role
I defined the dashboard hierarchy, employee and coach drill-downs, and privacy behavior with product, engineering, design, and retail operations.
ROLE • SENIOR UX DESIGNER
SCOPE • DASHBOARD + DRILL-DOWN
SHIPPED • OUTCOME DATA
Shipped · January 2024
The store-level view showed leaders which employees had been missed.
Best Buy Connect · iOS and Android
- 58
- employees in the store
- 32
- reached with feedback
- 12
- active coaches
Before: open 58 profiles one at a time. After: one coverage view.
BEFORE · THE MANUAL PATH
58
employees, coverage unknown
A leader opened profiles one at a time or rebuilt the numbers in a spreadsheet outside the product. Nothing showed the store pattern.
AFTER · ONE COVERAGE VIEW
32 of 58
employees reached, and exactly who was not
One screen answered who had been reached. Every number opened the people behind it.
The project in one minute
The coaching tool supported feedback and recognition one employee at a time, but leaders could not see the pattern across a store.
I designed a store-level Insights experience that separated employee coverage from coach participation, then connected each signal to the right people and follow-up work.
- ROLE
- Senior UX Designer · information model, drill-downs, interaction, privacy behavior
- TIMELINE
- Designed 2023 · live January 2024
- USERS
- Store leaders and multi-unit leaders
- TEAM
- Product, engineering, design, and retail operations
Internal reporting showed higher coaching and recognition activity from Q3 to Q4
Q3 to Q4 · internal comparison
70%
more employees receiving recognition
51%
more coaching interactions
34%
more leaders providing recognition
Operating scale · later snapshot
82,469
Monthly coaching interactions in a later operating snapshot.
How to read this
Internal Q3-to-Q4 comparison. The reporting year and baseline counts are not shown. The later 82,469 figure is operating volume, not additional lift.
THE DECISIONS THAT SHAPED THE PRODUCT
Three decisions turned reporting into leadership action
PROBLEM
One profile could not reveal the store pattern.
Leaders had to open employees one at a time or build their own reporting outside the product.
INFORMATION MODEL
Coverage came before volume.
The overview measured which employees had been reached. Activity detail stayed one level down.
ACTION
Employee coverage and coach activity took separate paths.
Coverage stayed about employees. The participating-coaches signal opened the coach list and individual activity.
What a leader reads in the first five seconds
ANNOTATED · COACHING DASHBOARD
Unfinished work outranks the summary
Drafts expire. They sit above the metrics so fewer half-written notes are lost.
Coaches are people, not a count
Twelve is a link, not a statistic. It opens the list of who is doing the coaching.
Reach is the headline metric
The headline ring is who has been reached (32 of 58), not how many conversations happened. Volume sits one level down.
Counts by default, percentages on request
Counts keep the focus on people; percentages remain available as a secondary view.
The information model separates reach from activity
THE RANKING AND WHERE IT LANDS
Primary · answered on open
Coverage
Who has received coaching?
Employees reached · still uncoached · gaps by team
then, one level down
Secondary · answered on drill-down
Frequency
How often is coaching happening?
Conversations per employee · cadence · follow-up
IN THE INTERFACE
Overview: the ring
Coverage is the first number on the screen.
Detail: the counts
Frequency only appears once you open a person.
Two signals, two distinct routes
Employee route
Coverage stays about employees
The rings summarize which employees were reached. They do not represent coach activity.
Coach route
Participation leads to individual activity
Coach list
The participating-coaches count opens a ranked coach list.
Coach activity
Selecting a coach reveals activity and a path to follow up.
The access boundary is stated in the interface, not buried in a policy
PROTECTED · EXCLUDED FROM THIS VIEW
Conversation notes
Sensitive coaching detail
Anything the employee said in confidence
The leader view was designed not to request this content. The privacy rule is stated in the interface and documented for implementation.
Actionable
The boundary removes the content, not the next step. A leader still has a clear path to follow up.
REFLECTION
A dashboard is useful only when it changes the next decision.
The strongest move was defining the smallest set of signals that supported real leadership action, then connecting each signal to the people and work behind it.