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CASE STUDY 3 OF 5

SHIPPED · JANUARY 2024

One view of who was being missed

Store leaders could record coaching, but could not see who was being missed. I designed a store-level view of employee coverage and coach activity, with follow-up paths that kept conversation notes private.

Status

Shipped January 2024.

Context

Best Buy Connect · internal employee platform

My role

Senior UX Designer · information hierarchy, drill-downs, interaction, privacy rules, and implementation documentation

Before: check employee profiles one at a time. After: one coverage view.

Before · profile by profile

One by one

employee profiles, coverage unknown

Employee profile 1
Employee profile 2
Employee profile 3

Continue profile by profile

Leaders checked individual profiles or rebuilt the numbers in a spreadsheet to understand store coverage.

After · illustrative store view

32 of 58

employees reached in this interface example

Illustrative store coverage view: Feedback Given 32 of 58 and Recognition Given 22 of 58 rings

The coverage count opens the employees behind it, giving the summary a direct path to follow-up.

Visibility and privacy

Visibility could not become surveillance.

Store leaders needed
Who was being missed and where to follow up.
Employees needed
Private coaching conversations to remain private.
Retail operations needed
Consistent store-level reporting.
Engineering needed
Clear rules for which coaching information the view could show.

My decision

Show who was reached and who was coaching. Keep conversation notes out of the leadership view.

Project thesis

Coverage came before volume.

A high conversation count could still leave employees uncoached. I put employee coverage on the overview and coaching frequency in the detail view.

Coverage first, activity one level down

ANNOTATED · COACHING DASHBOARD

Annotated coaching dashboard screen with four numbered markers on draft feedback, participating coaches, coverage rings, and the percentage toggle

Unfinished work outranks the summary

Expiring drafts sit above the metrics so leaders see unfinished work first.

Coaches are people, not a count

Twelve opens the list of participating coaches.

Reach is the headline metric

The ring counts employees reached (32 of 58). Conversation volume sits in the detail view.

Counts by default, percentages on request

Show employee counts first, with a toggle for percentages.

Rules behind the view

Three rules behind responsible visibility

  1. 01

    HIERARCHY

    Lead with employee coverage

    Put employees reached on the overview. Keep conversation counts in the detail view.

  2. 02

    ROUTING

    Separate employee and coach routes

    Coverage opens the employees reached. Participation opens the coaches and their activity.

  3. 03

    PRIVACY

    Exclude private note content

    Show activity records without the content of the coaching conversation.

Two signals, two distinct routes

Employee route

Coverage stays about employees

Coverage rings showing employees reached with feedback and recognition

Open a coverage ring to see the employees reached with feedback or recognition.

Coach route

Participation leads to individual activity

Coach list

Participating coaches list ranked least to most active

The coach count opens a list ranked from least to most active.

Coach activity

Coach activity detail showing what each coach did

Select a coach to review activity and follow up.

Private coaching stayed private

Coach activity detail screen showing activity entries, the Carter Evans summary card, and a privacy note reading Activity only, conversation details stay private

PROTECTED · EXCLUDED FROM THIS VIEW

Conversation notes

Sensitive coaching detail

Anything the employee said in confidence

Actionable

A leader can review a coach's activity and follow up without seeing the conversation notes.

Internal reporting showed more activity from Q3 to Q4

Q3 to Q4 · reported program activity

70%

more employees receiving recognition

51%

more coaching interactions

34%

more leaders providing recognition

Operating scale · later snapshot

82,469

Monthly coaching interactions reported in a separate operating snapshot.

REFLECTION

A dashboard is useful only when it changes the next decision.

Coverage gave the summary a purpose: find who needed attention. Keeping a route from each signal to a person made follow-up part of the design.