Timeline
2 month
My role
UX Designer
Team
Product manager | 4 engineers | 1 QA
Problem
Store leaders lacked visibility into team-wide coaching trends.
They could only view feedback for one employee at a time.
Solution
Design a centralized coaching dashboard that provides a scannable overview of feedback and recognition activities, empowering leaders to make data-driven decisions.
Background
Best Buy is a multinational retailer of consumer electronics with over 85,000 employees across more than 1,000 stores in North America.
This project focuses on Best Buy Connect, the internal employee portal, which is a critical tool for daily operations and team management. The users of this coaching feature are store leaders, shift leaders to general managers, they are responsible for the performance, development, and morale of their teams.
Final Design
Outcome
The Insights Tab was launched at the end of November. The effect was immediate and clear, proving that giving leaders accessible data was the right move.
Within a single quarter (Q3 to Q4), the tool led to:
01 - PROCESS
Exploring the problem
What's the current feedback process?
The existing "Feedback" tool was built for 1-on-1 interactions. A leader would pick an employee from a roster to give feedback or see their history.
This worked for individual check-ins, but it offered no group data. Leaders said they needed to answer key questions they couldn't, such as:
Which employees haven't received feedback recently?
Which of my shift leaders are actively coaching their teams?
Are we giving more coaching or more recognition this month?
Discovery Workshop
I hosted a discovery workshop to go deeper into the problem space.
This workshop included 1 product manager, 1 senior product manager, 2 store leaders and 1 GM.
Findings from workshop
Lo-fi Design Exploration
Leveraging the discovery findings, I turned key findings into lo-fi wireframes and shared them for rapid stakeholder feedback throughout the process.
PEN AND PAPER
EXPLORATION OF CONCEPTS
During this lo-fi design process I'm focusing on the purpose of each element. Im exploring different layout options. Below are screens of my explorations from the macro to the micro. What is not listed is the meeting with stakeholders, meeting with stores leaders and getting feedback throughout the process.
I explored more ways of how the data could be displayed.
02 - SOLUTION
Final Designs
The design grew through constant adjustments and feedback. Early blockframes helped set up the layout and main sections. The final design was all about clarity, with easy-to-read data and clickable panels that let leaders see more detail if they wanted.
Documentation and handoff
03 - RESULTS
Outcome
The Insights Tab was launched at the end of November. The effect was immediate and clear, proving that giving leaders accessible data was the right move.
Within a single quarter (Q3 to Q4), the tool led to:
Lessons
What did I learn?
Bringing the insights tab to life proved that clear data plus simple UX can spark meaningful change.
Real impact, real fast.
In one quarter, coaching interactions climbed 51 % and recognition reached 70 % more employees. It's evidence that focused design can shift culture at scale.
Partnership is the product.
Early workshops with leaders, product, and engineering kept us aligned on speed, clarity, and day-to-day usefulness.
Iteration never ends.
Next, we’ll scale the dashboard beyond Feedback, integrating it with Schedule, Learning, and the rest of Best Buy Connect. This will give leaders one unified view of their teams.
Great design isn’t about adding more, it’s about making the right information instantly useful. By turning raw metrics into quick, actionable cues, we gave leaders the clarity to coach, recognize, and move their teams forward without missing a beat.
